SHOPLOOP: No need to visit stores for Shopping

   Who really doesn't want to go shopping...

                                          LOCKDOWN !!!   

 

  Google have recently launched it's new video-based experimental shopping platform "SHOPLOOP". It is briefly designed to introduce consumers to new products in under 90 seconds. The launch of the 'SHOPLOOP' is today under Google's internal R&D division for experimental projects - Area 120 - where it tests out new ideas with the public.

 Google has made the 'Shoploop' platform so interactive and real that people can get the look and feel of the products they want to buy. According to Google, “the experience on 'Shoploop' is more interactive than just scrolling through images, titles and descriptions on a traditional e-commerce site." Google have also added a segment where customers can get reviews of the product from real people.

It aims to bring three things - discovering, evaluating and buying products - all in one place. Google claims this new experiment called Shoploop will provide new ways to discover new products in a short, entertaining video format.

Lax Poojary, General Manager, Shoploop stated in an official blog, “Currently, we’re focused on content creators, publishers and online store owners in the beauty industry in categories such as makeup, skincare, hair and nails. Our goal is to provide them a platform where they can review and recommend products and help others shop directly from their videos. For example, Jessica, contributing editor at Allure, shows the benefits of using a Mihakka (a face exfoliating tool made with clay from the Atlas mountains in Morocco), and Adeline Koh, owner of handmade skincare company Sabbatical Beauty, highlights the craftsmanship and story behind her products. If you are a content creator or a store owner in any of these product areas, you can apply through our website to be an exclusive Shoploop creator."

Google says it's starting with products in the beauty category like makeup, skincare, hair, and nails. Shoploop is meant to provide creators, publishers, and store owners in this industry a platform where they can help consumers shop from their videos.